Amazing Facts

Unknown Facts about QR codes

1. QR codes can be in color. Pick one — red, green, purple. Just
make sure the contrast is high enough for the readers to pick it up.

2. QR codes can be branded. Because codes can be incomplete (the
percentage of allowable incompleteness varies based on the code),
they can be branded. QR codes are showing up with logos inserted
inside them more and more often.

3. QR codes are really a sub-category under 2D barcodes. 2D barcodes
can be proprietary or non-proprietary. There are two primary types
of non-proprietary codes used in the United States today — QR codes
and Datamatrix.

Other 2D codes, such as Microsoft Tag and BeeTag, are proprietary
and require proprietary readers. Some proprietary readers can read
generic QR codes, as well.

Why use proprietary codes when non-proprietary versions are
available? For the marketer, proprietary codes work reliably and
consistently because they don’t have to be all things to all people,
as non-proprietary codes do. They do one thing and they do it well.
For the code developer, they provide a revenue stream based on
sophisticated back-end services, such as tracking, integration and
1:1 capabilities.

4. QR codes can be “smart.” They can read the location and
characteristics of the phone being used to read them. Then they
customize content based on location, time and capabilities of the
phone, among other characteristics.

5. QR codes can contain variable data. Not all QR code generation
software will create variable data QR codes, but a growing number
will. Because heavily data-driven QR codes would be too large to
print well (and therefore be readable), QR codes aren’t likely to
become vehicles for sophisticated 1:1 printing campaigns any time
soon. But they can be (and are being) used to contain personalized
URLs. Instead of typing in your personalized URL from a printed
piece or clicking on a link in an e-mail, just snap it with your

Related Tags: Codes  Mathematics  
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